The Theory and Practice of Revenue Management III: Dynamic PricingTextbook
Prices that respond to inventory
A retailer marking down a seasonal line, an airline raising fares as seats sell, a manufacturer pricing while restocking: each sets prices over time against a finite and changing inventory. Chapter 5 of Talluri and van Ryzin's The Theory and Practice of Revenue Management (2004) collects the structural theory of that problem. Without replenishment, the Bernoulli-arrival model of Gallego and van Ryzin (1994) gives a marginal value of capacity that falls with inventory and with time, hence prices that jump up at each sale and drift down between sales, and the deterministic fluid model bounds it from above. With replenishment, the model of Federgruen and Heching (1999) has a jointly concave and supermodular continuation value, from which the base-stock, posted-price policy follows: below a base-stock level order up to it and post a fixed price, above it order nothing and discount, more the higher the inventory. This mission formalizes those results with Proposition 5.3 as the goal.
Setting
Bernoulli demand (Sect. 5.2.2.2). One customer arrives per period with a random
willingness to pay; the firm's decision is the demand rate , the probability of a
sale at the inverse-demand price , with revenue rate
(revenueRate). The value function (5.12) is
, ,
(bernoulliValue), and (bernoulliDelta). The
deterministic model (5.1) maximizes over rates with
(deterministicValue).
Pricing with replenishment (Sect. 5.3.2). Inventory may be negative (backorders). In
period with inventory the firm orders up to at unit cost , chooses a
rate , sells the random demand
(additive, multiplicative or mixed noise), and pays the convex cost on ending inventory.
The value function (5.20) is
with the continuation value
(ReplPricing.value, contValue). Assumption 7.2, marginal revenue decreasing, is the
concavity of .
Formalization targets
Goal: Proposition 5.3
For every period, is jointly concave on , is
concave on , and has increasing differences in , the supermodularity
that the book states through its partial derivatives: replenishment_concave_supermodular.
Supporting targets
Proposition 5.2, the marginal value of capacity in the Bernoulli model decreases in and in ; the upper bound of Sect. 5.2.2.3, the optimal deterministic revenue dominates the optimal expected stochastic revenue; and the base-stock, posted-price structure of Sect. 5.3.2.1, derived from Proposition 5.3: below the unconstrained optimum order up to it and use , above it order nothing and use a rate at least that is nondecreasing in the inventory.
Proposition 5.1 and Lemma 5-5.A.1 (the continuous-demand model without replenishment) are not targets; see the formalization scope. The deterministic sections (efficient prices, discrete price sets), the asymptotic optimality of the deterministic heuristic, the infinite-horizon stationary problem and the multiproduct and finite-population models carry no numbered results.
Significance
Proposition 5.3 is the structural core of joint pricing and inventory control: joint concavity makes the period problem a concave program, and supermodularity is what turns its solution into a policy, the base-stock, posted-price rule that Federgruen and Heching showed optimal and that later work on pricing with inventory builds on. Proposition 5.2 is the reason optimal dynamic prices in the stochastic single-item model rise at every sale and fall while inventory sits, the behaviour of Figure 5.5, and the deterministic upper bound is what justifies the fluid model as a benchmark and a heuristic, the pattern quantified in Table 5.6. None of these has a machine-checked proof; the replenishment result in particular needs the interplay of concavity, expectation and partial maximization on all of .
Difficulty
Proposition 5.2 is an induction whose step compares suprema over the rate interval, with the boundary condition breaking the recursion at and requiring . The deterministic bound is an induction on periods that uses the concavity of the deterministic value in the inventory (a concave program's value) to absorb the two branches of the Bernoulli recursion. The goal needs: integrability and continuity of under bounded noise; that the expectation of a concave function of an affine map is jointly concave, and its increasing differences from those of the concave integrand; that a partial supremum of a jointly concave function over the convex feasible set is concave in ; and the boundedness of the objective so that every supremum is a real number. The base-stock item is the segment argument that moves an unconstrained maximizer onto the boundary and a monotone comparative-statics argument on the supermodular objective, with maxima attained by continuity on the compact rate interval.
Formalization scope
Periods are natural numbers with value t the value with periods to go, the
maxima are suprema, and the book's ranges are hypotheses. The demand is affine in the rate,
which is the additive and multiplicative models the book names; with a merely convex demand
(Assumption 5.1) the joint concavity of Proposition 5.3 fails when is not
monotone, and the noise has bounded support, strengthening Assumption 7.6. The
partial-derivative statements (iii)-(iv) are in difference form. Proposition 5.1 is not
formalized: its model (5.11) evaluates at negative inventories the model
does not define while truncating revenue at , and its Lemma 5-5.A.1 (joint concavity of
) is false as stated, its Hessian argument mistaking an indefinite matrix for a negative
definite one; a counterexample is in the mission's check. The deterministic model restricts
rates to , the rates the Bernoulli model can realize.
Selected references
- K. T. Talluri and G. J. van Ryzin, The Theory and Practice of Revenue Management, Kluwer/Springer, 2004, Chapter 5. https://doi.org/10.1007/b139000
- G. Gallego and G. J. van Ryzin, Optimal dynamic pricing of inventories with stochastic demand over finite horizons, Management Science 40(8), 1994. https://doi.org/10.1287/mnsc.40.8.999
- A. Federgruen and A. Heching, Combined pricing and inventory control under uncertainty, Operations Research 47(3), 1999. https://doi.org/10.1287/opre.47.3.454
- W. Elmaghraby and P. Keskinocak, Dynamic pricing in the presence of inventory considerations, Management Science 49(10), 2003. https://doi.org/10.1287/mnsc.49.10.1287.17315
- D. M. Topkis, Supermodularity and Complementarity, Princeton University Press, 1998. https://doi.org/10.1515/9781400822539