Supply Chain Coordination with Contracts IV: Competing Newsvendors with Proportional Allocation Have a Unique Equilibrium, and a Coordinating Buy-Back Gives the Supplier ((p(n − 1) + b)/(pn))Π(q°)Textbook
Why competing retailers change the contracting problem
A supplier who sells through a single newsvendor retailer faces double marginalization: the retailer bears the whole cost of leftover stock but earns only the retail margin, so under a plain wholesale-price contract he orders less than the integrated supply chain would. The literature reviewed in G. P. Cachon's chapter Supply Chain Coordination with Contracts (Handbooks in OR & MS, vol. 11, 2003) shows that buy-back, revenue-sharing and related contracts correct this distortion. Section 6.5 asks what happens when the supplier sells through several retailers who compete for the same customers.
Competition can push in the opposite direction. When customers buy wherever stock is available, a retailer who stocks more also takes demand from his rivals, and he does not count that loss as a cost. This demand-stealing effect pushes the retailers towards over-ordering, which offsets double marginalization. §6.5.1 makes this precise in the proportional allocation model, in which total demand is split among the retailers in proportion to their inventories. The model goes back to the deterministic version of Wang and Gerchak (2001); related allocation models are those of Lippman and McCardle (1997) and Anupindi and Bassok (1999), and Mahajan and van Ryzin (2001) observe the same mitigation of the need for coordinating contracts.
This mission formalizes §6.5.1 of the chapter's January 2003 third draft, pp. 48–53.
The proportional allocation model
There are retailers and one supplier. Total retail demand is random, with distribution function that is differentiable on with density , strictly increasing on , and satisfies . The retail price is and the supplier's unit production cost is , with . Goodwill costs, the salvage value and the retailers' handling cost are zero.
Retailer orders . Write and . Retailer receives the demand . Under a buy-back contract he pays per unit ordered and is refunded per unit left over; is the wholesale-price contract. His expected profit is
Because total sales depend only on the total stock, the integrated chain earns with , and its optimal stock solves the newsvendor equation , Eq. (20). A Nash equilibrium is a profile of orders in which each maximizes over all orders . A contract coordinates the chain when its equilibrium total order is .
Two contract prices appear on p. 52: the wholesale price that induces total stock , and the buy-back wholesale price
Formalization targets
Goal: the coordinating buy-back contract (pp. 51–53)
For , and solving (20), with : maximizes ; ; the profile in which every retailer orders is the unique Nash equilibrium; and at that equilibrium
Milestones
The milestones are the section's own claims, in attack order: the newsvendor characterization (20); the inequality ; the closed form of and its strict concavity in the retailer's own order (p. 50); the first-order condition and Eq. (21); the monotonicity and limits of the left side of Eq. (22), giving a unique root for ; the unique, symmetric Nash equilibrium for every ; the increase of the equilibrium total in ; that induces , that , and that the supplier's profit under wholesale pricing has negative slope at ; the coordinating price with for ; and the ratio (p. 53). A companion item states the endpoint , at which the supplier takes all of .
Significance
The section answers two questions. First, with competing retailers a plain wholesale-price contract can coordinate the chain and still leave the supplier a positive margin, which a single retailer never allows. Second, that contract is not the supplier's best wholesale price, and it fixes a single division of profit. Buy-back contracts remove both limitations: the family coordinates for every and moves the supplier's share continuously from to all of . The ratio also measures how little a coordinating contract adds when many retailers compete (80% of the optimal profit at ).
The results are proved in the chapter, mostly by short computations, and none of them has been machine-checked. The formalization makes explicit what the page leaves implicit: that no equilibrium has a retailer ordering zero, the limits behind "from 0 to 1", and the density condition behind the strict sign on p. 52. It also produces a reusable proportional-allocation game and a Nash-equilibrium predicate for nonnegative real strategies.
Difficulty
The algebraic identities (the profits at the coordinating contract, the ratio , the derivative at ) are routine once has its closed form. The closed form itself requires computing the expectation with proportional shares and identifying with .
The real obstacle is the uniqueness of the equilibrium. The page argues from first-order conditions, which describe only interior best responses. A complete proof must show that each retailer's profit is strictly concave in his own order, that no retailer orders zero in equilibrium, and that the all-zero profile (where has in a denominator) is not an equilibrium. Strict concavity is the delicate step. The second derivative mixes the density with the term , and concavity has to be established on the closed half-line, including the boundary .
Formalization scope
Retailers are indexed by Fin n with (the page's ). The comparison in also allows a single retailer, as the page does. Orders are real numbers , and best responses range over all . The demand law is a probability measure on carried by with finite mean, is its cdf, and is a field with HasDerivAt F (f y) y for . These are the chapter's standing assumptions (p. 7). The condition is needed for (20) to have a solution. The integrated optimum enters each theorem through the hypothesis , which determines it uniquely. Transfers run from the retailers to the supplier.
Added or made explicit relative to the page: in the concavity claim (at the profit is linear); for the strict sign of the supplier's marginal profit; positivity of the total order wherever appears. The page's printed slips (the first-order condition rescaled by , "", "") are corrected in the statements and kept in the milestone quotes.
Ruled out as trivializing: and are the printed formulas, not "the price at which is an equilibrium"; the supplier's profit is computed from the transfers, not as minus the retailers' profits; the equilibrium statement quantifies over all nonnegative deviations, so restricting attention to interior or symmetric profiles is not an option.
A complete development needs interval integrals of a cdf, the fundamental theorem of calculus for , and strict concavity from a strictly decreasing derivative. The proportional-allocation game and the Nash predicate are reusable for the other allocation models of §6.5. No platform item is referenced: the competing-retailer game of Cachon and Lariviere (2005), RevShareCoord.Competing.*, uses deterministic revenue functions and is a different model.
Selected references
- G. P. Cachon, Supply Chain Coordination with Contracts, in S. Graves and T. de Kok (eds.), Handbooks in Operations Research and Management Science, vol. 11, North-Holland, 2003; read in the author's 3rd draft (Jan. 2003), §6.5.1. https://doi.org/10.1016/S0927-0507(03)11006-7
- Y. Wang and Y. Gerchak, Supply chain coordination when demand is shelf-space dependent, Manufacturing & Service Operations Management 3(1), 2001, 82–87. https://doi.org/10.1287/msom.3.1.82.9998
- S. A. Lippman and K. F. McCardle, The competitive newsboy, Operations Research 45(1), 1997, 54–65. https://doi.org/10.1287/opre.45.1.54
- S. Mahajan and G. van Ryzin, Inventory competition under dynamic consumer choice, Operations Research 49(5), 2001, 646–657. https://doi.org/10.1287/opre.49.5.646.10603
- G. P. Cachon and M. A. Lariviere, Supply chain coordination with revenue-sharing contracts: strengths and limitations, Management Science 51(1), 2005, 30–44. https://doi.org/10.1287/mnsc.1040.0215